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Willamette Valley Visitors Association

The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Also, serve as the regional destination marketing organization for the Willamette Valley while driving visitor expenditures and economic impact to all parts of the region.that supports travel and tourism in Oregon’s Willamette Valley. Comprised of six visitors associations, the Willamette Valley Visitors Association works to maintain the Willamette Valley as Oregon’s premier wine destination, while highlighting the culture and natural resources of the region.

Located in the Travel Salem Visitors Center located at: 

388 State St. Ste 100 Salem, OR 97301

Monday-Friday, 9:00 a.m. - 5:00 p.m.
Closed on Saturday, Sunday, and major holidays

Becca Barnhart, Marketing & PR Manager

Becca has been with WVVA since January 2016. She manages all programs for WVVA's public relations and marketing efforts including media outreach and content development for WVVA's enews, website and social media channels. Reach her at 541.231.4788 or

Tori Middelstadt, Development & Industry Relations Manager

Tori starting work for WVVA in November of 2017. Previously she worked for Travel Salem for 1.5 years getting her feet wet in the Oregon tourism industry. In her new position, she will be spearheading the WVVA grant program, working with Travel Trade to get packaged tours in the region and out in the communities working with stakeholders for various educational services. Reach out to Tori at 503.881.4442 or

For Trip Planning Assistance Contact the Willamette Valley Visitors Association

P: 866.548.5018     E:

Willamette Valley Visitor Centers list 

Statewide Travel Information 

More information on Oregon Wine

Need more trip inspiration? Get the Guide

Willamette Valley Travel Guide 

PHONE: 866.548.5018
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