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Willamette Valley Visitors Association

The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Also, serve as the regional destination marketing organization for the Willamette Valley while driving visitor expenditures and economic impact to all parts of the region.that supports travel and tourism in Oregon’s Willamette Valley. Comprised of six visitors associations, the Willamette Valley Visitors Association works to maintain the Willamette Valley as Oregon’s premier wine destination, while highlighting the culture and natural resources of the region.

Located in the Travel Salem Visitors Center located at: 

388 State St. Ste 100 Salem, OR 97301

Monday-Friday, 9:00 a.m. - 5:00 p.m.
Closed on Saturday, Sunday, and major holidays

Oregon Wine Country Staff

Dawnielle Tehama
Executive Director

Dawnielle Tehama is the Executive Director of the Willamette Valley Visitors Association and proud mother of two teenage daughters. Dawnielle has worked with public lands groups, state and county parks, National Parks & Monuments and Federal Agencies. Her background in branding, strategy, creative development and media allows her to promote the Willamette Valley's beauty and bounty in an ethically responsible and sustainable way.

With the strength of her team working alongside her, she looks forward to seeing positive growth and partnerships with state, regional and local stakeholders.

Becca Barnhart
PR & Marketing Manager

Becca Barnhart is the Public Relations and Marketing Manager of the Willamette Valley Visitors Association.

She uses her background in journalism and experience in copywriting, communications and brand strategy to unify the voice of the Willamette Valley and promote visitation to the place she is lucky enough to call home.

Tori Middelstadt
Development & Industry Relations Manager

Tori Middelstadt started working for WVVA in 2017.

Her work includes traveling with the Oregon delegation on Global Sales efforts, providing education and communication opportunities within the industry, leading regional destination development and support development within our sub-regional partners.

Tori is lead contact for WVVA's grant program, as well as the RDMO contact for outreach for Travel Oregon's competitive grant programs.

Katie McFall
Development Coordinator

Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program.

Katie’s work is defined by project based destination development that supports larger projects happening in the Willamette Valley. The goal of these projects is to continue to promote the Valley as a world-class travel destination.

The scope of work includes projects such as: the Willamette River Water Trail, Food Trails, and cycling connectivity.

Willamette Valley Visitor Centers list 

Statewide Travel Information 

More information on Oregon Wine

Need more trip inspiration? Get the Guide

Willamette Valley Travel Guide 

PHONE: 866.548.5018
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