The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Also, serve as the regional destination marketing organization for the Willamette Valley while driving visitor expenditures and economic impact to all parts of the region.that supports travel and tourism in Oregon’s Willamette Valley. Comprised of six visitors associations, the Willamette Valley Visitors Association works to maintain the Willamette Valley as Oregon’s premier wine destination, while highlighting the culture and natural resources of the region.
