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A "Charming" New Way to Explore Willamette Valley Wine

Becca Barnhart | 10/15/2017 | Culture, Fall, Salem Area, Trails, Wine, Wine+Farms Page - Articles

Visitors can now explore Oregon's Mid-Willamette Valley by following the new Tri-County Charm Trail. Follow the trail and collect keepsake charms as you explore the scenic beauty, award-winning wineries and cultural and historic treasures of Marion, Polk and Yamhill Counties. 

Created by Travel Salem and Travel Yamhill Valley, in partnership with other area visitor centers and chambers of commerce, the Tri-County Charm Trail showcases 33 wineries and attractions throughout Marion, Polk and Yamhill Counties a region known globally as a premier wine destination. Each participating attraction on the trail has selected a unique wine glass charm that represents their business or organization. 

Charms are available at the wineries and attractions on the trail for a nominal fee or included with a qualifying purchase. Area visitor centers including the Chehalem Valley Chamber & Visitors Center, Dallas Area Visitors Center, Monmouth-Independence Chamber of Commerce, Stayton-Sublimity Chamber of Commerce and Travel Salem - also have designated charms representing their communities. Stop at any of the participating visitor centers and pick up a Charm Trail brochure, map and free charm to start or add to their collection.

The Charm Trail will lead visitors through lush countryside, charming small towns and to hidden gems, says Maricela Guerrero, Travel Salem's destination development manager and coordinator of the Charm Trail project. 

The trail offers a unique, fun way for visitors and area residents to explore the region and collect keepsakes that will make their trip to the Mid-Willamette Valley even more memorable.

For more information and a list of attractions on the Tri-County Charm Trail, go to

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