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Fall 2018 Grant Recipients

SALEM OR – The Willamette Valley Visitor Association (WVVA) is excited to announce that nine projects have been awarded grants through the Regional Cooperative Tourism Program totaling $159,495. Funded through state-wide transient occupancy lodging tax funds in the Willamette Valley, the matching grants are competitive grants that work to improve local communities with investments in wayfinding signage, marketing collateral and off/shoulder season tourism product. These projects will enhance the visitor experience throughout the valley solidifying the Willamette Valley as a premier year-round travel destination.

The grant awardees and their projects are:

Travel Dundee will be producing a promotional video and social media campaign for “Wake Up in Wine Country” to encourage visitors to not only visit the Newberg-Dundee area wine country, but to also, stay the night. 

Salem Main Street Association will be creating downtown dining and parking maps/guides that can be distributed to visitors to make experiencing downtown Salem easier and more enjoyable.

Willamette Valley Sustainable Foods Alliance will be creating a marketing campaign in the Eugene airport for Willamette Grown and Crafted brand to build awareness in of the great locally grown food. This will be in addition to marketing the immediate experience visitors can embark on with the South Willamette Valley Food Trail.

City of Albany Parks and Recreation will purchase portable pitching mounds the city needs to host competitive softball tournaments that would increase occupancy in local hotel rooms. Funds are also held to attend sports conference to market the new amenity to secure more business.

McKenzie Community Development will be creating and installing up to four history panels at eight to 12 sites in the McKenzie River Area. Podcasts for each stop on the self-guided tour will also be created to accompany the historical interpretive signs.

Willamette Riverkeeper will create the 187 Miles of Wonder social media campaign with live social feeds on multi-day paddle trips with paddling influencers to highlight the many amenities along the Willamette Water Trail.  

Oregon Truffle Festival will rebrand, creating new messaging that ties the truffle to the Willamette Valley as a region with a Wine+Truffle messaging theme.

Shelton McMurphey Johnson House will be producing a new brochure, for historic homes around the state of Oregon to allow the ease of cross promotion amongst historic homes in Oregon.

City of Willimina will create a unified wayfinding signage brand for the Northwest Willamette Valley communities of Willimina, Sheridan and Grand Ronde.

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