Industry Resources

The Willamette Valley Visitors Association Background and Structure  

WVVA was founded as a collaborative regional organization made up of six sub-regional organizations. WVVA's members have been a successful team for over twenty-seven years, and have supported each other’s individual organizations while concurrently working as a cooperative to successfully adopt structural additions like Travel Oregon's Regional Cooperative Tourism Program and the Oregon Wine Country License Plate program. The six entities that comprise WVVA are represented by members of a Board of Directors and Public Relations and Marketing team.


The Willamette Valley Visitors Association is seeking an Executive Director

Position Announcement: Executive Director, Willamette Valley Visitors Association 

The Willamette Valley Visitors Association (WVVA) is seeking a qualified and innovative Executive Director to manage the organization. WVVA is the Regional Destination Marketing & Management Organization (RDMMO) for the Willamette Valley and competes for the RDMMO contract from Travel Oregon every six years – serving at the pleasure of Travel Oregon. WVVA was recently awarded the contract in effect July 2019 through June 2024. 

The Executive Director will manage all of WVVA’s programs and ensure the highest return on all strategies. Understanding, executing, and reporting upon the program analytics and metrics is essential. This position requires a savvy, motivated and visionary leader with preferred experience in regional tourism development. Top candidates will be well versed in strategic planning, financial management, administration, marketing, product/destination development, stakeholder development and human resource management. 

How to apply: 

See full Executive Director Position Announcement and Executive Director Job Description

Qualified individuals should submit a current resume, three reference and a cover letter to WVVA Board President, Irene Bernards at Candidate cover letter, resume and any other documents should be electronically submitted in PDF format no later than 5pm on May 9, 2019. Please state “WVVA ED Search” in subject line. 

The cover letter should include the following information: 

1. A summary of your qualifications as they relate to the requirements of the position. Include details about your experience in managerial/executive leadership, budget/finance, governance, personnel management and destination marketing. 

2. A statement as to why you believe your education, training and experience make you the best candidate for the position.


Each serve in the following capacities: 

Willamette Valley Visitors Association Board of Directors:

Irene Bernards
Marion & Polk Counties  
181 High St. NE
Salem, Oregon 97301

Rebecca Bond  
Linn County
110 3rd Ave SE  
Albany OR 97321

Jeannine Breshears
Vice President
Marketing Co-Chair
Clackamas County
150 Beavercreek Road
Oregon City, OR 97045

Jeff Knapp
Yamhill County
McMinnville, OR 97128

Natalie Inouye
Marketing Co-Chair
Lane County
754 Olive St.
Eugene OR 97401

Christina Rehklau
Benton County
420 NW 2nd St.
Corvallis, OR 97330 

2017-2019 RCTP Plan & Budget

The Willamette Valley Visitors Association’s Regional Cooperative Tourism Program (RCTP) plan has been approved by Travel Oregon and is underway. Thank you to all of the Willamette Valley stakeholders that participated in surveys and in-person gatherings to share your thoughts and creativity for this plan.


MORE resources
2017-2019 RCTP PLAN & BUDGET
MORE resources
2017-2019 RCTP PLAN & BUDGET
PHONE: 866.548.5018
©2019 The Willamette Valley Visitors Association

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