Industry Resources

Customer Service During High Season

The warmer weather always indicates the start of high season for agritourism in Oregon. While increased visitation is wonderful for your bottom line, the amplified workload can place a strain on staff and put customer service to the test. Below are five simple suggestions to support your organization’s customer service during the coming summer season.

  1. Let technology communicate for you. Set up visitor facing auto-replies on your communication channels and create a list of frequently asked questions on your website or Facebook page.
  2. Use history to your advantage. Review your historical sales levels or traffic numbers to help inform how you establish appropriate staffing levels.
  3. Set appropriate expectations. Let your audience know the busiest times of day so they can plan around it or be prepared for it when they arrive.
  4. Think like a visitor. Experience your property as if you were a visitor to find ways to tweak your operations and create a more pleasant experience for everyone. Directional signage, clearly marked parking spots and a complimentary jug of ice water all go a long way.
  5. Care for your crew and yourself. Make time for you and your staff to take a moment to appreciate all your great work. You might also be amazed at how far the gift of an impromptu snack break will go with your crew. 

The Willamette Valley Visitors Association (WVVA) is a private, non-profit organization that supports travel and tourism in Oregon’s Willamette Valley. Comprised of six visitors associations, WVVA works to maintain the Willamette Valley as Oregon’s premier wine destination, while highlighting the culture and natural resources of the region. 

The tourism region of Willamette Valley includes Benton, Linn, Marion, Polk, Yamhill and portions of Clackamas and Lane counties. The region stretches from the crest of the coast range to the crest of the Cascade Range. The Willamette Valley Visitors Association (WVVA) has been appointed as the tourism entity to contract with Travel Oregon to represent the region. 


The Willamette Valley Visitors Association is honored to be the recipient of the Outstanding Overall Oregon Marketing Program. This award recognizes the best domestic or international marketing program or campaign that attracted visitors to Oregon. WVVA won for the eight-week "Slice of Oregon" promotion that had a 14ft acrylic Pinot noir shaped wine bottle at the San Jose Airport. The bottle was divided into slices showing all the amazing things to do in the Willamette Valley. During its time in San Jose, the bottle reached 660,000 travelers with 3,880 sweepstakes entries.

The 2018 Governor’s Conference on Tourism occurred April 29 - May 1, 2018 at the Riverhouse on the Deschutes in Bend. Travel Oregon presented the 2017 Travel & Tourism Industry Achievement Awards.

WVVA Background and Structure  

WVVA was founded as a collaborative regional organization made up of six sub-regional organizations. WVVA's members have been a successful team for over twenty-seven years, and have supported each other’s individual organizations while concurrently working as a cooperative to successfully adopt structural additions like Travel Oregon's Regional Cooperative Tourism Program and the Oregon Wine Country License Plate program. The six entities that comprise WVVA are represented by members of a Board of Directors and Public Relations and Marketing team. Each serve in the following capacities: 

Willamette Valley Visitors Association Board of Directors:

Irene Bernards
Marion & Polk Counties  
181 High St. NE
Salem, Oregon 97301

Rebecca Bond  
Linn County
110 3rd Ave SE  
Albany OR 97321

Jeannine Breshears
Vice President
Marketing Co-Chair
Clackamas County
150 Beavercreek Road
Oregon City, OR 97045

Jeff Knapp
Yamhill County
McMinnville, OR 97128

Natalie Inouye
Marketing Co-Chair
Lane County
754 Olive St.
Eugene OR 97401

Christina Rehklau
Benton County
420 NW 2nd St.
Corvallis, OR 97330 

2017-2019 RCTP Plan & Budget

The Willamette Valley Visitors Association’s Regional Cooperative Tourism Program (RCTP) plan has been approved by Travel Oregon and is underway. Thank you to all of the Willamette Valley stakeholders that participated in surveys and in-person gatherings to share your thoughts and creativity for this plan.


MORE resources
2017-2019 RCTP PLAN & BUDGET
MORE resources
2017-2019 RCTP PLAN & BUDGET
PHONE: 866.548.5018
©2018 The Willamette Valley Visitors Association

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