COVID-19 Updates and Travel Alerts


The Willamette Valley Visitor Association (WVVA) is excited to announce that 13 projects have been awarded grants through the Regional Cooperative Tourism Program totaling $84,711. Funded through state-wide transient occupancy lodging tax funds collected in the Willamette Valley, the matching grants are competitive grants that work to improve local communities with investments in wayfinding signage, marketing collateral and off/shoulder season tourism product. These projects will enhance the visitor experience throughout the valley solidifying the Willamette Valley as a premier year-round travel destination.

The grant awardees and their projects are:

Eola-Amity Hills American Viticultural Area (AVA) will be producing a promotional video series highlighting the many fun ways visitors can travel to the AVA to taste wine, cellar season tasting as well as the other great stops within their AVA’s wine country.

GROWEDC (aka North Santiam Canyon Economic Development Corporation) will be hosting an outdoor recreational showcase called River Fusion 22 highlighting the variety of outdoor activities the North Santiam Canyon has to offer along Hwy 22.

Polk County Tourism Committee will be hiring a newly created staff position focused on destination development in the region. This position is a transition from hosting a Resource Assistance for Rural Environments (RARE) temporary person.

City of Harrisburg will be the new home for the Pacific Northwest Marathon, half marathon 5k and Health and Fitness expo in September 2018.

Cascade Foothills Winegrowers will host Hands on Harvest tours to give wine enthusiasts a hands on, behind the scenes harvest season experience within their AVA from September to October 2018.

Independence Downtown Association will be reinventing the Hops and Heritage festival focusing on a downtown main street block party to celebrate Independence’s hop growing history. 

Gilbert House Children’s Museum will be refreshing their website with SEO analytics and implementing training to increase website traffic.

Deepwood Museum & Gardens will be producing a new brochure, including a Spanish translated version, and mailers and an exhibit display for their consumer tradeshow booth.

Powerland Heritage Park will be creating and installing a unified brand of wayfinding signage to make navigating the multiple museums on the property easier for visitors. 

Salem Art Association will update their website and incorporating a rebrand for their 100-year celebration.

City of Monroe will be starting a new annual event on its main street to celebrate its rich culture, nature and history. Playing off the OSU vs UO rivalry, there will be a rivalry themed 5k ending at the downtown festival.

Eugene Science Center will be reimagining and expanding the current Solar System Trail in Eugene creating unified signage and upkeep of this 3.7-mile trail.

City of Canby will be installing wayfinding signage to encourage visitor and local traffic to get off the highway and explore Canby’s historic and rich downtown.

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